The focus of this research is the social responsibility and social responsiveness with respect to the advertising and marketing of products that are knowingly unsafe to use or possess. Research has revealed cases and situations, in the past decade, in which companies have created, and ultimately executed, marketing plans and advertising campaigns for their products, knowing the use or possession of those products is in some way unsafe, and could potentially cause harm to users. Consequently, it appears suffering has resulted from unethical decision-making and subsequently, companies have been put in the spotlight and influenced to become socially responsive, to behave in a socially responsible manner, and also to remedy their unethical acts. This research project highlights businesses that have been determined to be culpable and the steps they took to repair consumer trust and also their corporate image.
